Fred "the needle" Allen established his fashion business in Auckland in 1947, after having previously worked for Christchurch department store Ballantynes. He produced womenswear from a number of different designers, supplying department stores and other outlets around the country for around 40 years.
Who would have thought...
I got the information from this amazing book "The dress circle - New Zealand fashion design since 1940". An awesome read for anyone interested in our fashion heritage.
P.S: Thanks Sam, totally wicked birthday pressie!
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